The Future of Product Experience Begins Here
At APEX AR Lab, we believe technology shouldn’t just display products it should connect them to human emotion. We are a research-driven creative lab helping pet brands and manufacturers transform their products into immersive, life-size experiences through Augmented Reality (AR). When customers can see your product in their own world, they don’t just view it, they feel it, trust it, and own it before purchase. That’s not marketing. That’s emotional engineering.
About Founder
Praveena Alukuru began her career as a data scientist at NVIDIA and a researcher at the University of California, Los Angeles, where she studied how machines think only to realize what they often miss: human emotion.
At APEX AR Lab, she leads diverse teams exploring how perception becomes desire and desire becomes trust. Her work uses augmented reality and virtual reality as a medium for connection, enabling people to see, feel, and experience products before they buy.
By combining data science, behavioral psychology, and immersive 3D design, Praveena and her team help the animal industry turn technology into an emotional bridge between vision and reality. Because in a world overwhelmed by noise, connection remains the only real value.
Investor Magnet: Building the Emotional Infrastructure of the Animal Economy
Stage: Early Revenue (Post-Seed)
At APEX AR Lab, we’re operating at the frontier where empathy meets technology and the animal economy becomes spatial.
Our work transforms how people see, feel, and trust products through Augmented Reality, bridging human emotion with intelligent design. If you’re an investor, venture partner, or visionary who believes emotion is the next frontier of intelligence,
join us in building what’s next.